page layout and design in newspaper

page layout and design in newspaper

In this post we read about page layout, layout purpose, laout principles, layout decoration and design in newspaper.

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Page Layout

According to the famous American litterateur Mark Twain, "The first duty of a newspaper is to look beautiful and the second is to tell the truth."

Competition prevalent in newspapers and magazines, interestingness of advertisement and

Due to the development of latest technology, the page decoration of letters is expected to be given maximum attention these days. The words 'design' (layout) and 'makeup' are all used for page layout with very little difference. A picture-map or possible format is presented to the composing department by the editorial or art department, according to which the pages are determined and constructed. This is called 'layout' or 'dummy'

.

According to Bruce Westley and Barnhat, “The problems of page decoration are the problems of editorial, composing and printing departments. In the determination of the personality of the letter, all of them are responsible for their power and ability to use the available resources.

Layout purpose

Page decoration has the following objectives

1. To make newspapers attractive

 2. Presenting her with a new look.

3. Make the letter more lively and lively and present it to the people.

4. Determine the required size and location for the news according to importance do.

5. To sort the news and to assist the readers in getting the desired news.

6. To establish a clean competition among contemporary newspapers.

Page layout principles

The novelty and diversity of design and graphics is the key to the success of the decor. There are also some general rules that are liked by most people, while Some rules equally question tradition and innovation.

The rules that give adequate importance to the decoration; Some of his major principles are, which are as follows:

Equilibrium

The role of equilibrium is very important in making any work beautiful. The balance can be both real and imaginary. Under this, the title, advertisement and picture of all the material published in the paper in a captivating proportion in an attractive way.

It is streamlined from, which brings seriousness and credibility to the letter.

Speed

Speed ​​refers to the position of the eyes, which are respectively and continuously active at different places in the letter. The movement and decoration of the eyes are psychologically related to each other. Combine design and graphics according to the way the eyes of the audience or readers naturally move on the page.

By doing this, it is attempted to orient the eyes of the readers in the natural order from one subject to another.

Focus

Focus is the point where the attention of the readers is most focused. This place is very important in the news page. The nature of language, the effect of decor and the way readers read letters. The main focus is determined by these three.

The main focus point of Hindi-English newspapers is the upper left side of the page, while the main focus point of Urdu papers is in the upper right side of the page. In the inner pages of the Hindi letter, the main focus point is right and upwards. The same principle is applied in the order of design, graphics etc.

Contradiction

To give more importance to a news and to decorate and decorate the page, contradiction or

'Contrast' is used. It is a powerful medium to attract the attention of readers. Roman, italic, light face, bold face, type and line block, half tone block, etc. are used to create contrasts.

Association

This is exactly the opposite of contradiction. Type or other shapes are put together in it, in which the harmony sits. In this process, the entire page is viewed as a single unit and the specific shapes, types and blocks are aligned in such a way that they do not look inconsistent. Page keeping in mind the balance paradox, speed and focus point

Are made influential.

Types of Page Decor

1. Tableoid letter page decoration The word "Tableoid" means - 'small size letter' but nowadays sensational

It is also being used as a synonym for newspapers. Often the headlines in these newspapers are first and

Publishes on the last page. Tabletoid letters are small in size and print local news on the first page.

2. Circus Page Decor

When an arbitrary page decoration is done in complete disregard of the principles and rules related to the decoration, it is called circus decoration. Forgetting the harmony in it

The equilibrium is created by contradiction. Mostly black type is used in this.

3. Broken page decoration

Consent in this type of decoration

And the balance is neglected, which is why it is called Broken page decoration. In this method, by not giving special importance to any one news, all news are presented equally

Attempts to attract the attention of readers. Sensational papers, such an astounding method, are also considered to be subject, in which the entire page is divided into several sections, not as a unit.

Modern Page Decor

At the present time traditional principles are not practiced in decoration. New experiments are happening every day in this area. Modern clean type, attractive title structure, pictorial material and horizontal make-up method are being preferred for decoration today. Deadlines and version imperfections affect the decor

Are the elements to do. New experiments and innovations become the trend of today's journalists, as a result of which the effective and artistic decoration can be seen in the paper world apart from traditional methods. Displayed the best in a very short time

The discretion of the editors and art experts of the daily papers determines the nature of the letters.

In the context of decorating and adorning various pages of newspapers, the following instructions need attention.

1. Important news should be given on the top page.

2. Type size should be used as per the importance of news.

3. There should be a balance between the headings.

4. There should be variety in typing of news and titles.

5. Subtitles should be given on two sticks in long news, so that the reader's interest in the news remains.

6. The box adjacent to the advertisement or picture should not be presented on the news page.

7. The top left side of the page is very important, so endorsement of major or special news should be done on the left side only.