Advertisement Mass Communication Notes In English

Advertisement Mass Communication Notes In English

In this post we read advertisement meaning, definition, objects, design and ad agencies.

हिन्दी में पढ़ेँ 

Meaning of Advertisement 

Advertisement as a mode of study

Is a relatively new genre. That is why it is not yet universally accepted. American magazine in the year 1982

'Advertising Age' advertised best

A competition of definition was held.

Different definitions

Together, one of its adjudicators created this definition, "Printed material, written word, spoken word, or illustration representing an individual, object, service, or movement, or advertising at its expense, sale, use, vote or other Openly submit for the type of consent. " If we consider the meaning of the word advertisement, then it is the Hindi version of English word advertising. The word advertising originated from the Latin-language Advertor meaning 'to turn to' or to turn towards, that is, to turn or attract people towards someone. The meaning of the word ad in Hindi is related to giving special knowledge or special information.

Definition Of Advertisement

There are many definitions in relation to advertising. Some of the important definitions are as follows

According to William M. Wellbecker, "Advertising is the means of disseminating information, which is received and signed by a business center or institution and wishes to develop the possibility that the information to which it will reach will be at the will of the advertiser" Will think or Will behave. "

According to VS Rathore, "Advertising promotes information by means of public paid means clearly identified as a courtesy organization"

According to Sheldon, "Advertising is the commercial power under which printed words help in increasing sales, building fame and increasing credibility."

According to John S. Wright, "Advertising serves to provide and persuade identifiable information, controlled by the mass media."

According to Frank Presby, "printed, written, oral or painted sales art is called advertising." The purpose of the advertisement is to sell the goods to the advertiser and to influence the public opinion in the interest of the advertiser individually and collectively. "

According to Ivor Brown "The payment received by a courtesy consumer is promoted by promoting the receiving medium with the intention that recipients react the way they want."

According to Neil H. Borden and Martin V. Marshall, "Advertising encompasses the activities by which people are selected with a view to informing or influencing the public on the basis of visual or verbal information that they buy the product Or act or agree with ideas, individuals, business signs and institutions. "

In this definition it is possible to include all those activities in the field of advertising,

1. Investigation, advertisement and design of goods made in the field of selling arrangements

2. Long-term advertising purpose, its cost, media and appropriate message

3. Short-term steps taken as per the plan to achieve these objectives

4. Actual presentation of advertisement- Content writing, layout, aesthetic and presentation.

5. Everything related to advertising impact, etc. is included

Mass Communication Notes In English

Objects of Advertisement

The basic purpose of advertising is the expansion and sale of goods, ideas or services, but at the same time the purpose of the advertisement is to build the image of the organization concerned, to increase its reputation and to build credibility in its public.

The main objectives of the advertisement can be considered as follows

1. To promote any new product or idea.

2. To influence the masses for the sale of goods, ideas or services, so that maximum consumers can be attracted towards it at least for the first time.

3. To maintain a pre-built image of the product in the market.

4. Maintaining a fully established product in the market in competition with new products.

 5. To make the product credible in the retail market.

6. To build and maintain long-term trust towards the product.

While stating the purpose of the advertisement, Dr. Version has said that, "All the actions come under the advertisement according to which the basic message, for the purpose of giving information to the public and buying them, influencing them or pre-determined ideas, institutions or People are addressed for the purpose of bowing down. " Thus the primary purpose of advertising is to attract people towards them, so that they can receive the advertised message and be motivated to buy the advertised item.

We can discuss the objectives of the advertisement under the following headings -

1. Introduce the product or service

2. Attracting public attention

3. To awaken purchasing desire

4. Impress interest

5. Assisting in marketing

6. Imagery

7. Build Credibility

8. Awakening social consciousness

9. Memory boosting (ad-recall)

10. Change of mind

11. Determining public opinion

12. Development of mediums

13. Promoting brand exclusivity

14. Supporting vendors

15. Boosting Retail Business

Media facts

Radio broadcasting on the World Plaque began in the 19th century.

The evening of December 20, 1906, when Canadian scientist Reginald Fasseden played his violin and radio operators of all ships floating in the Atlantic Ocean heard that music on his radio, it was the beginning of radio broadcasting in the world.

In the year 1900, Marconi started sending personal radio messages by sending wireless messages from England to America. But sending messages to more than one person simultaneously or broadcasting began in the year 1906 with Facedon.

In 1918, Lee de Forest started the world's first radio station in the Highbridge area of ​​New York.

Advertising in radio started in the year 1923.

The first radio broadcasting service started in India in 1927 by establishing the Indian Broadcasting Company in the year 1927.

In the year 1930, the Government of India acquired the management of broadcasting service and named it 'Indian State Broadcasting Service'.

Lionel Filden was the first director general of the Indian State Broadcasting Service.

From 8 June 1936, ISBOS came to be known as Imperial Radio of India, which after independence 'All India Radio'

Named.

On August 27, 1942, National Congress Radio began airing.

Vividh Bharati service of All India Radio started in the year 1957.

From the year 1967, Vividh Bharati started its business services.

Historians attribute modern printing to Gutenberg of West Germany.

Gutenberg published the world's first printed book, the Bible, in 42 lines.

According to Vijay Kulshrestha and Pratil Athaiya, the first in America in 1870 AD

The advertisement was published.

In 1841, the first advertising agency in America was established in Voleny Palmer.

America's first advertisement was published in the Boston News Letter on May 8, 1704.

The first printed advertisement in the English language was commissioned by William Caxton in 1473 AD.

The first English newspaper, The Weekly News, was published in 1622 AD by Nicholas Björnen and Thomas Arkar.

According to Krenk Presvi, in the year 1925, the first advertisement appeared in the book Makurium Britannics as an advertised announcement.

According to Henry Sampson in 1650 AD, in the Severan Proceedings in Parliament

Published is the first advertisement in which the news of awarding the return of 12 stolen horses was published.