Advertisement | layout and process of Advertisement

In this post we read layout, process, description, title of advertisement and ad agencies.

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Ad creation is a creative work. Advertising agencies divide the distribution of work into two categories - executive and creative.

The creative department plays the responsibility of producing the ad. The concept of advertising

And design. Copywriting and art are two parts of this department. The copyright department works to create text for advertising and a theme for publicity, while the art department prepares to show publicity through audio, visual or print medium.

Layout of Advertisement

The first phase of ad creation is to create the layout of the advertisement. Often copywriters and art directors go through the process of thinking and thinking about advertising. In this process, the initial form or layout of the advertisement is prepared, the same is called the layout. The layout of the advertisement is made by coordinating several elements; Such as - headline, visual content, sub leads, lines, copy caption, background, by line, slogans, last part, logo, bottom line, company seal, product, coupon etc.

Layout process

The lay-out process is completed in three stages.

Thumbnail drawing

Rough layout

Compressive Layout

Thumbnail drawing This is the starting point of the layout. These diagrams show the status of various elements of advertisements. In this first phase of the lay-out, several drawings are made one after the other at the level of experimentation. Made a rough layout using a thumbnail drawing.

goes. In this, some form of advertising emerges.

Rough layouts have pictures.

Comprehensive Layout is finalized after being satisfied with rough layout after undergoing several rough lay-out procedures. This is called comprehensive lay-out.

Principles of Lay-Out The following principles are kept in mind while preparing the layout-balance, ratio, speed, unity, opposition, probability.

Copy writing

The text of the advertisement is called 'copy' and the author of the text is called 'copy writer'. A separate ad writing department is opened for copy writing or advertising writers in advertising agencies.

Copy writer is the most important part of this department. A copy writer has to go through a long mental process before writing. First of all, he should study the whole market and see other product related advertisements.

Advertisement Copy Parts

Title

The title has special importance in the advertisement because the title itself creates the desire or compulsion to read the entire text of the advertisement.

The ad title should have the following attributes

The title should be short and simple.

Maximum of ten words.

Be attractive and interesting.

Indicates the basic quality of the product.

The brand has a name that will become famous.

sub headline

Because of the emphasis on brevity in the title, the purpose of the advertisement and the ability of the object cannot be fully demonstrated. Only the signal is there. The subtitle explains the purpose of the advertisement in some detail. The subtitle is called the complement of the title.

Detail Description (Body)

It describes, discusses and reacts to the properties of the product. In this, the subject of the product or service is explained in detail.

Epilogue

Under this, an attempt is made to create a persuasive response to the product or service in the targeted population.

Advertising Agency

DAVP (Directorate of Advertising and Visual Publicity)

It is called the Advertising Agency of India because the advertisements of all other Ministries and Departments of the Government of India, except the Ministry of Railways, are advertised by DAVP through various advertising channels. It is headquartered at Sansad Marg, New Delhi and is headed by a Director, who is the senior-most officer of the Indian Information Service.

DAVP uses data issued by the Audit Bureau of Circulation for the actual circulation number of an advertising medium. The entire responsibility of the advertisements of the state governments is the responsibility of the Directorate of Information and Public Relations of that state.

ASCI (Advertising Standards Counsil of India)

It is an independent organization formed by advertisers and various advertising agencies, which protects the interests of the audience. this

It acts to protect the listener from fraud, deception and side effects of advertising. It controls pornography in advertising and keeps advertisers in moderation. Also, if an advertisement, any other

If the producer or advertising interests are hurt, the aggrieved party can lodge a complaint with the council.

AAI (Association On Advertising In India)

It is the apex organization of advertising agencies in India. It was established in the year 1945 in Mumbai. It also publishes a general called 'Promotion'. Which includes news related to the advertisement.

INS (Indian Newspaper Society)

It was founded in the year 1939 and its chairman was KN Tilak Kumar. It is the apex body of Indian newspapers and magazines which works for their interests. It is headquartered in New Delhi.

ABC (Audit Bureau Of Circulation)

It is a joint venture run by various advertising agencies, advertisers, newspapers and publishers. It has been established in Mumbai. It is an independent organization. Which certifies the circulation number of various journals. Its data is considered authentic and real. The Government of India also recognizes these figures.